The Pack

Mexico

ArtDirection

THE PACK is a concept developed in Mexico City. It’s clothing manufactured under fair labor standards and the mission of using environmentally sustainable materials. It’s a project focused on making clothes with a positive impact on society.​​​​​​​ (thepack.mx)

In collaboration with Bang Buro we created The Pack Branding adn packaging design.

The personality of the brand is based in abstract complex elegancy that reflects elegance and ethereal fashion environment.

Credits — Made while working at Bang Buro, CDMX + Art Direction. Jerónimo Reyes Retana + Design and concept proposal. Alina Galo

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