Mexico City

Art Direction / Branding / Art Concept

The objective was to create a graphic identity that represented the vision of M.A.L (Lesbian Memory and Action). The logo will represent lesbians who, within their expertise and professionalism, are part of and promote social movements and cultural sectors. M.A.L is a political power that, through its initiatives, also becomes an active force that accompanies and creates deep bonds of friendship. The black triangle was a lesbian historical reference that helped  to create the letter "M" for M.A.L, likewise, this shape gave space to create a unique typography based on a geometric structure.

Credits — Photos by MAL Visualizations by Mockup Maison.

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