Tatewari is a Mexican brand that has holistic products that through CBD heal, prevent and calm our senses.
The objective was to create two elements that complement each other; the typography reflects an ancestral, organic and magical essence that refers us to the movement of fire: In Mexican tradition, the fire represents the grandfather of the earth.
The isotype represents the 4 elements (earth/upper part, air/left side, water/lower part, and fire/right side) which, united by fire, create four leaves in the center that represent the importance of Mother Earth, the harmony and the perfect balance between internal energies and the environment.