Mexico City

Art Direction / Branding / Ilustration

To create the structure of the main logo, the shape of the vermicomposter and the different levels/blocks in which it is made up were taken into account. The details of each letter represent the natural texture of the soil and the way in which it is compressed and adapted within the compost.

The isotype represents some elements that are necessary for life: earth, oxygen, air, water, and in the case of compost, organic waste. The plant at the top is slightly bent to the left by a breeze, this element represents fragility and the importance of caring for the Earth and how the impact of our decisions is in our hands.

Credits — Photos by Branding, concept and packaging Alina Galo

WKKM (Independent Art Campaign)Back to projectsLa Capsule